Improving Military Family Quality of Life Through Digital Strategy Services
Supporting military families with the digital voice they recognize
OFFICE OF THE DEPUTY ASSISTANT SECRETARY OF DEFENSE FOR MILITARY COMMUNITY AND FAMILY POLICY
The Challenge
Connect military members and their families worldwide with critical family support information.
The Impact
More than two million military families have the information they need, when they need it, from wherever they are stationed or deployed.
The Outcome
Connected over 2 million military members and their families, installation providers and command leaders worldwide to a 24×7 source of relevant information and resources.
The Bowen Group created, launched and managed the website and mobile platform that serves 2,116,149 military members and their families, installation providers and command leaders worldwide, with timely information and resources when they need it. Team Bowen customized its evidence-based strategic communication model to develop and execute this value-added solution. Our creative and expert staff provided the client with our suite of services including: branding, design, digital platform management, eLearning, content development and accessibility services. The Bowen Group’s veteran and military spouse employees created an authentic and relevant voice on a variety of family quality of life topics for the DoD office supporting military families.
The team’s attention to detail and creativity resulted in numerous awards for the Military OneSource website and mobile platform, eNewsletter, Exceptional Family Members Program eNewsletter, Military Community and Family Policy eMagazine, Military Youth on the Move website, Military OneSource Blog Brigade, and for several of the 190 communication plans the team wrote. The Bowen Group designed and launched more than 25 websites and applications, resulting in more than 48 million page views by service members, veterans, their families, service providers and leaders.