Strategy and Planning

At The Bowen Group, we pride ourselves on outstanding results. Our in-house military and veteran user test group informs our methodology and allows us to employ the most effective, researched strategies to impact the military community. From policy development and strategic planning to survey design and user testing, our experts strive for influential results and plans that support the complete life cycle of your project. We understand your audience, because we are your audience. When you partner with Bowen, you’re partnering with the military community.

Your program. Our strategies. Shared success.

  • Research and reporting

Using customer surveys, focus groups, interviews and secondary research to yield data-driven solutions

  • Strategic Planning and Analysis

Conceptualizing and updating a strategic communication framework based on thorough research and ongoing metrics analysis

  • Usability/user experience analysis

Ensuring websites meet end user needs through heuristic evaluation to inform design and content development

WORK WITH US

See for yourself why one government customer recently called Bowen an “absolute force multiplier,” thanks to “consistent creative problem solving that freed me to focus up and out.”  If you need a talented, committed professional services team to help you craft solutions that support your vision, contact our President, Ray Babbie at rbabbie@thebowengroup.com.

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